Amazon introduces cool new “Product Preview” links

Just got an email from the Amazon Associates program about their new Product Preview links (hover over that link to see what they are).

Pretty slick, don’t you think? Good use of AJAX, if you ask me. I bet they really help increase associates’ conversion rates.

Update: Oops, I forgot - they’re doing some sort of test, so you only have a 50% percent chance of seeing the effect. So don’t worry, if you don’t see anything when you hover over that link, that’s why. If you really want to see it, you’ll have to go to your browser cookies, delete the “amazon_vf” cookie for this domain (jennifergrucza.com or www.jennifergrucza.com), and refresh the page. Of course, you’ll still only have 50% percent chance of seeing it, so you might need to be a little persistent.

4 Responses to “Amazon introduces cool new “Product Preview” links”

  1. Matthom Says:

    I did see it once (at your site, here) - but I can’t get it to happen again. It’s pretty cool. I am too lazy to go and delete a cookie right now. I’d rather have a cookie and milk.

  2. Jennifer Says:

    :)

  3. Andy Atkinson Says:

    I thought this was a neat thing when I saw a similar flyout elsewhere. An idea I had was to use the Alexa API (or someone similar) that archives thumbnail images of websites from time to time, then when you hover a link, a flyout window pops up to show you the site you would be clicking to before you click it. If you code that up in JavaScript, give me a cut. :)

  4. Jennifer Says:

    That is a good idea, but I think I’m too lazy to implement it. :)